Products Everyone's Talking About.

Antifragile is the book that changed how I think about building businesses. Fragile breaks. Robust resists. Antifragile improves.

Notion replaced Evernote, Google Docs, and three other tools for me. One app to rule them all.

This is the distillation of what Tim does best — pattern-matching across domains.

Creativity is not a rare ability. It's not a talent. It's a way of operating.

The kettlebell swing is the most complete single exercise. 10 minutes of swings replaces an hour at the gym.

The GORUCK GR1 is built like a tank. I ruck with 30-45 lbs and it never fails.

If you want to understand obsessive mastery and what it looks like to be the best in the world at one thing, watch this.

Head-to-toe coverage with blanket and pillow covers. Automatic head elevation for snoring.

For HRV tracking, it's the most accurate consumer device I've tested.

The most beautiful kitchen appliance I own. And it makes genuinely better coffee.

The iPad Pro + Pencil combo has replaced notebooks for me. I annotate books, journal, and brainstorm all on one device.

Full body, low impact, measurable. The Concept2 is the best piece of cardio equipment you can own.

If you only read one book this year, make it this one.

This is the microphone I use for every episode. It's the broadcast standard for a reason.

Covers nutritional gaps. Multivitamin, multimineral, pre/probiotics, adaptogens, greens. $3/day. Recommended since The 4-Hour Body (2010).

My go-to for one-bag travel. Maximum volume that still counts as a carry-on.

The mental models in this book are worth 100x the cover price.

If you only read one philosophy book in your entire life, this should be it.

Bar none, favorite brewing method. Affordable. Simple. Excellent coffee. Great for travel in carry-on.

Leadership is simple: take ownership. Of everything. No excuses, no blame.

Creatine Chews: 1g per tablet, daily staple for strength and brain health.

Good pain. Use it.

Vitamin D is critical for immune function, mood, and hormone regulation.

Required reading for anyone who cares about longevity.

Remote podcasting mic. Can mail to guests. Best value found.

Keto-Mojo is one of the most accurate and affordable blood ketone meters available — we use it extensively at Virta Health for patient self-monitoring.

The Happy Body program is not just training — it is a complete system for transforming your body and your relationship with food and rest.

The Happy Body is the culmination of my life's work — everything I know about strength, flexibility, diet, and recovery is in that book.

Virta Health has published peer-reviewed research showing we can reverse type 2 diabetes in a significant portion of patients through nutritional ketosis — without surgery or medication.

deltaG is the real deal — not a ketone salt, not a fake. The DARPA-funded monoester that actually elevates blood BHB to levels you'd only otherwise achieve through extended fasting. I use it before hard cognitive sessions.

James Clear's framework for behavior change — widely recommended across this community

Cal Newport on focused work — essential reading for knowledge workers who want to do their best thinking

Urolithin A (Mitopure brand) is one of the most evidence-backed compounds for mitophagy

The book I spent years wanting to write — everything I know about living longer and better

Josh Waitzkin film — essential viewing on the psychology of mastery

Enneagram app for deep personal development and self-awareness — code TIM50 for 50% off

MCT oil in coffee or smoothies for ketogenic energy and cognitive performance

Apple Watch for health tracking across heart rate, sleep, and activity

The book that changed how a generation thinks about work, time, and freedom

Hampton is the peer network I built that I wished existed when I was growing The Hustle

Deliberate cold exposure — 2-4 minutes boosts dopamine, alertness, and metabolism

Sauna 3x/week at 80-100°C for 20-30 minutes — cardiovascular health and longevity

The best poker players don't judge decisions by outcomes — they judge them by the quality of thinking at the time of the decision.

Before Taleb, I had a naive view of risk. The Black Swan is required reading for anyone making bets on the future.

GTD is the plumbing of my entire productivity system. I don't use it perfectly, but the framework is irreplaceable.

Crossing the Chasm defined a generation's understanding of technology adoption.

Every artist and entrepreneur should read this. It explains the conflict between gift economy and market economy at the core of creative work.

Long Tail is the book that predicted the creator economy 15 years early.

Optimism is a force multiplier for leaders. You can't be a great leader if people don't believe in the future you're describing.

The trance of unworthiness — the belief that we are flawed and unworthy — is the root cause of most human suffering.

The Nau jacket compresses to the size of a fist. I've worn it on six continents. Merino wool means no smell after days of wear.

These are not predictions — they're inevitabilities. The question is how to position yourself for them.

When you make a company, you make a utopia. It's where you design your perfect world.

Cold is a noble teacher. It doesn't care about your story. It just takes you to the present moment.

Vulnerability is not weakness. It's our greatest measure of courage.

Pain plus reflection equals progress. That's the fundamental equation.

This book fundamentally changed how I think about saying no. Essential reading for anyone drowning in options.

I want people to spend extravagantly on the things they love, as long as they cut costs mercilessly on the things they don't.

Dimming lights and blocking blue light after sundown is one of the highest-leverage sleep interventions.

A lacrosse ball costs $2 and does 90% of what a $600 massage does.

The mystical experience — this sense of the interconnectedness of all things — changes people permanently.

Magnesium L-threonate is the form I recommend for sleep. It crosses the blood-brain barrier uniquely.

The evidence for ashwagandha on cortisol reduction is genuinely compelling.

I started writing these diaries at age 14. They became a map of my life.

Meditation isn't about clearing your mind. It's about noticing when your mind has wandered.

Jim's research methodology is the gold standard. Every founder should read this.

Pack a few resistance bands and you can train anywhere. No excuses.

Ryan completes the trilogy. This one might be his best.

Understanding cognitive biases is a superpower. This is the textbook.

I created this because I wanted clean fuel for my coffee. No dairy, no junk.

Chess teaches you pattern recognition, emotional control, and how to lose gracefully.

For mid-back pain. Recommended by Cirque du Soleil performer Andrii Bondarenko.

Used for virtual podcasting. Significantly improves video call experience.

I re-read this every few months. Each time I find something new.

Ryan is the modern gateway to Stoicism. Start here.

I dose based on my omega-3 index blood test. Target is 8-12%.

Five grams a day. The evidence for cognitive benefits alone makes it a no-brainer.

One of the few marketing books that actually explains human behavior.

Between WHOOP and Oura, I get a very accurate picture of my sleep. Oura is better for temperature trends.

Gifted 50+ times. Non-fiction. 184 pages. Deep personal transformation content.

The Abbott Precision Xtra is the gold standard dual glucose/ketone meter — it is what our clinical trials used for measurement.

Breath ketone devices like KetoAir let you measure ketosis non-invasively, which removes the friction of daily finger-prick testing.

The Mavic 3 Pro is the best drone I've flown. Three cameras, stupid long battery life, and it makes aerial shots look like they came from a helicopter.

The MKE 600 is a serious shotgun mic. When I need clean, directional audio on location and I can't do a lav setup, this is what I grab.

The GorillaPod is the travel tripod. Wraps around anything, fits in your pocket, locks solid. I've had the same one for five years.

Rode Wireless GO — I've been using these for years. Small enough to hide anywhere, great sound quality, and that on-board backup recording has saved me more times than I can count.

The Canon R5 is what I reach for when I need the best possible image. 8K raw, incredible autofocus, and IBIS that makes handheld look like you're on a gimbal. It's expensive but it's worth it.

The RX100 is the camera I grab when I need something that fits in my pocket but still shoots proper video. It punches so far above its size it's almost unfair to other compact cameras.

Akkermansia is one of the most studied organisms in the longevity microbiome space. Pendulum is the only company producing a live Akkermansia product that actually survives shelf and transit. Worth the premium.

Methylene blue at low doses — we're talking 0.5–1mg/kg — has interesting data on mitochondrial support and neuroprotection. The gummy format from Troscriptions makes dosing easy and consistent.

Momentous Creatine Chews are the most convenient creatine format I've found — no mixing, no powder going everywhere. Same efficacy as the powder, NSF certified, and they're actually palatable.

Methylcobalamin is the form I use and recommend. The methylated forms of both folate and B12 are what you want if you're optimizing your methylation pathway.

Of all the longevity interventions we have today, rapamycin has the strongest animal data across the most diverse models. I take it myself, weekly, at a dose that keeps side effects manageable.

The COSMOS-Cocoa trial is one of the more compelling recent studies on cardiovascular health. High-flavanol cocoa extract reduced cardiovascular mortality by 27%. That's a number worth paying attention to.

When you supplement NMN, it can raise homocysteine. TMG — trimethylglycine — helps donate methyl groups and keep homocysteine in check. I take them together.

I recommend methylfolate — the active form — particularly for anyone with MTHFR variants who can't efficiently convert folic acid. This is a meaningful difference in bioavailability.

Four Sigmatic lion's mane coffee — cognitive support built into your morning brew

Contoured sleep mask for total light blocking during travel and naps

White noise machine for blocking environmental sounds and consistent sleep conditions

Compression packing cubes — dramatically reduce bag volume while keeping clothes organized

Portable Bluetooth speaker for travel — UE Boom and JBL Flip for durability and sound

Proper buckwheat meditation cushion — hip elevation reduces back strain during long sits

Garmin GPS watch for tracking training runs and zone-based fitness work

Foam rolling for daily tissue quality maintenance and injury prevention

Doorframe pull-up bar — enables bodyweight training anywhere with no gym required

Cold brew for smoother, less acidic coffee — a simple overnight ritual

Essential reading for thinking clearly about how we want to live and die

Chest-strap monitor only — wrist-based is too imprecise for the Zone 2 protocol I prescribe

Stationary bike is my primary Zone 2 training tool — low impact, precise intensity control

Bruce Lipton on how thoughts and beliefs affect cellular biology

Sebastian Junger on belonging and purpose — short and powerful book on human connection

Eckhart Tolle on present-moment awareness — breaks anxious future-oriented thinking

Julia Cameron's 12-week creative recovery course — Morning Pages are transformative

Atul Gawande's argument for checklists — eliminating costly errors in high-stakes domains

Jump rope — highest return per minute of any cardio tool, portable and cheap

Crucial Conversations — guide to high-stakes dialogue without damaging relationships

Eric Ries' build-measure-learn loop — essential methodology for modern entrepreneurship

Portable water filter for travel and outdoor adventures — critical piece of kit

Jared Diamond on why civilizations rise and fall — foundational for competitive advantage thinking

Compact, high-capacity portable charger — never get stranded on the road

John Doerr on OKRs — the goal-setting framework used at Google

Coconut oil as a cooking fat and MCT source for slow-carb and keto cooking

Robert Greene's guide to power dynamics — understand how power actually works

Visual companion to the 4-Hour framework — rapid skill acquisition across domains

Donella Meadows on systems thinking — essential for understanding complex problems

Sun Tzu's ancient strategy treatise — foundational for competitive thinking in business and life

Will Durant distilling thousands of years of human patterns into a slim volume

Four Sigmatic reishi for stress reduction, immune support, and evening wind-down

Theragun Gen 4 made percussive massage mainstream — quiet motor, great OLED screen

A comprehensive self-education in business without the expensive degree

Chris Voss — tactical empathy and practical negotiation frameworks from the FBI

The most honest book about the emotional reality of founding and leading a startup

Peter Thiel's contrarian guide to startup thinking — compact and essential

Grass-fed, pasture-raised beef — foundational protein source with better omega-3 profile

Nick Cave documentary — most profound exploration of artistic process on film

High-quality extra-virgin olive oil as a daily fat source — cornerstone of clean eating

Understanding corporate decision-making and suppressed innovation

Philippe Petit's illegal Twin Towers wire walk — masterclass in audacious goal-setting

One of the books I've given away most frequently — Charlie Munger's mental models

The frameworks I use to find non-obvious business opportunities

Copywriting course based on growing The Hustle to millions of readers

The Milk Road — hit $1M ARR with 150K subscribers before we sold it

Neurofeedback headband that gives real-time audio feedback during meditation

Nothing's transparent design is genuinely different — I believe in what they're building

Documentary on Arnold at the 1975 Mr. Olympia — competitive psychology at its finest

Exposes the industrial food system and motivates real dietary change

Start with the miniseries — complex storytelling and philosophical themes throughout

ExpressVPN for secure internet access and content access while traveling

Low-dose melatonin (0.5-3mg) for sleep timing on travel — lower doses are more physiological

Body Back Buddy — reaches trigger points in the back you can't reach yourself

Ab wheel — one of the most effective core exercises when done with correct form

AI image creation tool for generating professional visual content

Sous vide for precise temperature control — restaurant-quality results at home

Dark chocolate 85%+ for antioxidants, mood, and cognitive function — a science-backed guilty pleasure

High-quality bone broth for gut health, joint support, and missing minerals

Pulsed electromagnetic field therapy for recovery and cellular regeneration

D3 + K2 together — K2 directs calcium to bones and away from arteries

A single kettlebell can replace an entire gym for functional fitness

FreshBooks for freelancer and small business invoicing and expense tracking

Low-carb, high-fat snack ideal for ketogenic and slow-carb diets — code TIM20

Podcast tracking app to catalog and aggregate product mentions across episodes

ShipStation for streamlined e-commerce shipping management

Float tanks have given me some of my most important insights — highly recommended

Wealthfront for automated investing and tax-loss harvesting

AI presentations tool that creates beautiful decks from a prompt

Most inspiring documentary about mentorship, determination, and chess excellence

Ted Chiang's short stories — some of the finest science fiction writing ever produced

Scott Lynch's Lies of Locke Lamora — addictive storytelling and clever plotting

John Crowley's epic fantasy — immersive and unlike anything else in fiction

Therapeutic ketones for fast mental clarity and energy without full dietary ketosis

High-protein cereal that tastes like childhood favorites — 13g protein, 0g sugar

For capturing podcast phone interviews on Mac — separate audio tracks automatically

The breathing protocol for cold adaptation, stress resilience, and inflammation reduction

I brew coffee multiple times daily — the Jura automates the process beautifully

Premium manual grinder for travel — cafe-quality grind anywhere

AI-powered cable machine that replaces an entire weight room — code TIM for discount

Under $20 travel essential I never leave home without — great neck support

Cinema-grade image quality in a compact form factor

Nitric oxide boost for endurance and improved blood flow pre-workout

Monarch Money for comprehensive personal finance tracking — code TIM for 50% off

Built for books and complex writing projects — I've used Scrivener for years

Three fiber types in one for digestive health and blood sugar management

Entry-level burr grinder that punches above its weight — baseline for fresh-ground coffee

A parable about building a life — not just a career

Foundational rules for building brands that withstand competitive pressure

Applicable far beyond dog training — to teaching, parenting, self-improvement

Brian K. Vaughan's graphic novel series — space opera meets family drama at its best

One of my favorite fiction books — addictive and brilliantly written

One of the most powerful pieces of American literature — not for the faint of heart

Triple toxin-screened tea with maximum polyphenol retention — code TIM20

28g protein, 150 calories, 0g sugar — highest protein-to-calorie ratio bar I've found

Low-dose lithium orotate 5mg for mood stabilization and neuroprotection

The definitive account of Jeff Bezos and Amazon — essential for business ruthlessness and vision

A compressed Stoic manual — read it alongside Meditations and Letters from a Stoic

Meta-learning through cooking — how to master any skill rapidly

One of the most consistently recommended books for mindset shifts

Transformative guide for reframing problems and opening up possibilities

Best book on mastering a craft and the loneliness of the artistic journey

Why most small businesses fail — and what to do about it

TrueMed makes it possible to spend HSA/FSA dollars on real wellness

Simple Modern is a masterclass in building a DTC brand through Amazon

Free personal finance tracking that actually consolidates everything

Pioneered spectacular drone footage in daily vlogging

POV shots and creative mounting angles throughout NYC

4K capable mirrorless camera — groundbreaking when it came out

I invested in Nothing — excited about what they're building

My iconic NYC transportation — I basically lived on this thing

Primary editing software for all my daily vlogs

Iconic flexible tripod — wraps around anything for solo urban shooting

Essential on-camera mic for crisp audio in daily vlogs

Perfect for YouTubers — compact, pocketable, purpose-built for vlogging

I built Oak as the meditation app I wanted — free, no subscription, just meditation

Hypoallergenic supplements, expert-vetted — what I take when quality matters

Boutique loose-leaf tea for serious tea drinkers

My favorite vlogging camera — reliable, fast autofocus, great video

I co-founded Zero — used by millions to track fasting windows, including Elon Musk

Continuous glucose monitoring — one of the most revealing biometric tools I use

Magnesium oxide as a cost-effective general mineral supplement

Trialing Pendulum Glucose Control for metabolic health and Akkermansia

I personally toured their factories in China. Best sourced teas I've found.

I use Perplexity Pro daily — it's how I actually want search to work

Iodine as a trace mineral for thyroid function — often lacking in modern diets

Promix is my preferred protein powder — clean, grass-fed, simple ingredients

Vitamin B12 for energy, neurological function, and methylation

Vitamin B6 (Jarrow brand) for neurotransmitter support and protein metabolism

Lutein and zeaxanthin for eye health and cognitive function

Alpha-lipoic acid for blood sugar regulation and antioxidant support

CoQ10 for mitochondrial energy — especially important when on statins

Collagen peptides post-workout with Vitamin C for connective tissue synthesis

Green tea extract for EGCG content and cardiovascular benefits

Theracurmin form of curcumin 90-180mg for brain and cardiovascular anti-inflammation

Phenylethylamine 500mg for mood and dopamine support

Magnesium bisglycinate 200mg as a gentle, bioavailable sleep-support magnesium

B-complex for energy metabolism and neurotransmitter production under high load

Vitamin K2 MK-7 form — works synergistically with Vitamin D3

Vitamin C 500-1,000mg for immune support and collagen synthesis

Selenium 100-200mcg for thyroid function and antioxidant defense

Grapeseed extract 150-300mg for cardiovascular health and polyphenols

Rhodiola 300-600mg for stress resilience and combating mental fatigue

Myo-inositol 900mg every other day for sleep quality and hormonal balance

L-tyrosine 1g for focus under pressure — max once per week to avoid depletion

Glycine 2g nightly for sleep quality and connective tissue support

Alpha-GPC 300-600mg for memory and focus — limit to 3-5x per week

Zinc 15mg daily for testosterone, immune function, and mineral balance

Boron 2-4mg daily for bone health and testosterone support

Fadogia agrestis 400-600mg, cycle 8-12 weeks on, then off

Tongkat ali 400mg daily — no need to cycle this one

Nicotinamide riboside as a NAD+ precursor alternative (2-3g daily)

GABA 100mg on difficult sleep nights, 3-4 nights per week max

Gaming and editing ergonomic chair for long sessions

Sublingual NMN (2g daily) for NAD+ support — Renue by Science for best bioavailability

Premium noise-canceling headphones — set the standard before the XM5

4K reference monitor — a great alternative to the Pro Display XDR

Professional mouse — great for multi-device workflows

Premium ergonomic chair — the gold standard for long work sessions

Modular RGB panels for studio ambiance and aesthetics

Adjustable standing desk — reliable sit-stand solution

App-controlled studio key lighting

Background music library for YouTube videos — code: STUDIO50

Portable lavalier mic for travel content — code: TheStudio

Minimalist metal wallet for travel everyday carry

Main video production camera — exceptional in low light

Ring lights placed throughout the studio for rim lighting and fill

Macro lens for product close-ups and detail shots

General purpose lens for studio work

My laptop for editing at home

Camera stabilization for smooth tracking shots

My editing software for 10+ years

Used alongside Final Cut Pro for design and compositing

My favorite microphone since 2016

Main editing workstation for all 4K video production

Professional studio speakers — ~$375 each, a studio standard

Wireless keyboard for my desktop workflow

Primary control for switching between apps and screens

Central hub for all my peripherals and high-speed data

Desktop recording interface for professional audio

My daily studio monitoring headphones for over 10 years

Adjustable sit-stand desk in my studio

Color-accurate canvas for color-critical video work — I use two

The most important sleep tool I own costs $6. Mack's moldable earplugs. Hotels, airplanes, everywhere.

Thorne tests every batch and publishes the results. That's the bar I hold supplement companies to.

Most probiotics don't survive the stomach. Seed solved the delivery problem. I've noticed measurable differences in digestion and energy.

Loom cut my meeting load in half. Instead of scheduling a call, I record a 3-minute screen share with my thoughts.

The PSO-RITE is painful in the best way. My psoas was wrecked from sitting. This fixed years of tightness in weeks.

The Brio is the best webcam for podcasting at this price point. The 4K footage holds up even after heavy compression.