Influence: The Psychology of Persuasion📚
Books

Influence: The Psychology of Persuasion

by Robert B. Cialdini
$12-18

The classic study of why people say yes. Tim credits this book with shaping his approach to marketing and negotiation.

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Who's Talking About This (2)

Everyone in business should read this before they do anything else.

tim.blog "Most Gifted Books" · Jun 2015
Podcast

One of the few marketing books that actually explains human behavior.

Nov 2016

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