Picked by Tim · Seth
Books
Crossing the Chasm
Geoffrey Moore
Crossing the Chasm defined a generation's understanding of technology adoption.
$16-22
S
Seth Godin
Marketing & Leadership
Marketing legend and author of 20 bestsellers including Purple Cow and The Dip. Has blogged daily for decades.
Episodes #138, #177
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4 picks discussed
Picked by Seth · Esther
Books
The Gift: Creativity and the Artist in the Modern World
Lewis Hyde
Every artist and entrepreneur should read this. It explains the conflict between gift economy and market economy at the core of creative work.
$13-18
Picked by Tim · Seth
Books
The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson
Long Tail is the book that predicted the creator economy 15 years early.
$13-17
Picked by Tim · Seth
Books
Influence: The Psychology of Persuasion
Robert B. Cialdini
One of the few marketing books that actually explains human behavior.
$12-18