Books
Crossing the Chasm
by Geoffrey Moore
$16-22
Marketing and selling disruptive products to mainstream customers. The "chasm" between early adopters and the early majority — and how most startups fall into it.
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Who's Talking About This (2)
Podcast
I bought copies of this for every startup founder I mentor. It explains why most products die in the gap.
Jan 2020
Podcast
Crossing the Chasm defined a generation's understanding of technology adoption.
(Books I've Loved)
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Jan 2020